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About Velocity Smart Technology

Eight years of fixing the layer nobody else would.

Velocity Smart Technology was founded in 2018 to solve one problem: the physical handover layer of enterprise IT, which the rest of the industry kept walking past. Eight years and one ServiceNow-native platform later, we still wake up to that problem — and so do our customers.

2013 FOUNDED Anthony + Stuart co-found Velocity Consulting to help clients streamline service delivery. 2018 SMART COLLECT® Velocity Smart Technology is formed. Lyubo joins as CTO and the first ServiceNow-native locker is created. 2026 TODAY Fortune 500 customers across pharma, defence, energy and education.
What we saw

In 1990 the average enterprise IT repair took 2.9 days. In 2013 it still did.

When Anthony and Stuart started measuring enterprise IT support cycles in 2013, they expected to find what everyone assumed was true: that two decades of digital transformation had at least dented the physical handover problem.

It hadn't. The number that came back was the same one that had defined enterprise IT in the 1990s. Software had transformed. Networking had transformed. Cloud had arrived. The physical layer — the device handover, the peripheral swap, the broken-laptop exchange — had stayed broken.

That stat became Velocity's reason to exist.

2.9 days
Average enterprise IT repair cycle, 1990 — and 2013
"We thought the industry had moved on. It hadn't. Nobody was measuring this layer, and nobody was building for it."
What we built

Smart Collect® — the first ServiceNow-native answer to a 35-year-old problem.

From 2013 we worked with enterprise IT teams to map the actual cost and friction of physical handovers. From 2018 onward we've shipped a single platform — built natively inside the world's largest ITSM ecosystem — that closes the gap.

2013
Founded.
Anthony Lamoureux and Stuart McDonald co-found Velocity to solve the physical-handover problem in enterprise IT. The first five years are spent inside customer environments measuring, mapping, and prototyping.
2018
Smart Collect® ships.
The first version of Smart Collect® launches — the only smart-locker orchestration application built natively inside ServiceNow. Lyubo Chavdarov joins as CTO to lead R&D from the new Sofia engineering centre.
2026
The AI bridge.
Eight years and dozens of releases later, Smart Collect® orchestrates Smart Lockers, Smart Vending, and Smart Kiosks for Fortune 500 customers — and now serves as the physical-layer bridge for ServiceNow Now Assist and agentic ITSM workflows.
See the Smart Collect® platform
The team behind the platform

Founder-led. Operator-built. Engineer-backed.

Three people, three remits, one company. Velocity is led by the people who measured the problem, built the answer, and stand behind every customer outcome.

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Anthony Lamoureux
CEO & Co-founder

Twenty-five years across IT service management and enterprise transformation taught Anthony one pattern: companies invest in tools, but struggle to design processes that actually deliver value. He co-founded Velocity in 2013 to close that gap — and now runs marketing, commercial, and product innovation, including Automation UnBoxed, the series exploring where automation succeeds, where it fails, and what to do about it.

SM
Stuart McDonald
COO & Co-founder

Stuart co-founded Velocity with Anthony in 2013 and now runs sales and finance as COO. He's the person on the other side of every customer conversation about commercial fit, total cost, and what the platform actually pays back over three years. He's the reason Velocity deals close cleanly across the regulated sectors that hold their numbers to scrutiny.

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Lyubo Chavdarov
Chief Technology Officer

Lyubo joined Velocity in 2018 to lead the technical build of Smart Collect®, and now runs R&D, product, customer projects, hardware logistics, and service delivery from the Sofia engineering centre. Every decision about how Smart Collect® works — the native ServiceNow architecture, the upgrade cadence, the hardware tolerances, the global rollout playbook — lives under his remit. He's the reason platform owners and operations leaders say yes to Velocity.

How we work

Two companies, one mission.

Velocity operates as two complementary businesses — one builds the platform, the other helps customers design how to use it. Together they cover the full surface from strategy to production.

The product company
Velocity Smart Technology

The company that builds and ships Smart Collect®, the ServiceNow-native orchestration platform behind every Smart Locker, Smart Vending and Smart Kiosk deployment. UK-registered, with engineering and R&D in Sofia.

The advisory practice
Velocity Smart Consulting

Our automation advisory practice. We help enterprise IT teams design processes that actually deliver value — the discipline that determines whether your automation investment pays back or stalls. Engagements range from discovery workshops to full transformation programmes.

What backs us up

Built to pass the audits that matter.

Velocity's customer base includes Fortune 500 enterprises across pharma, defence, energy, healthcare and education — sectors where audit, security and compliance are not soft tests. The credentials below underpin that.

ServiceNow Service Specialist Partner
Recognised ServiceNow partner status for service-specialist work.
Built On Now Certified
Smart Collect® is a ServiceNow-native application — certified Built On Now.
ISO 9001
Certified quality-management system across all operations.
ISO 27001
Certified information-security management system — the standard regulated sectors require.
+94
NPS
Customer Net Promoter Score from enterprise IT teams deploying Smart Collect® in production.
Customer footprint

We are a UK company. Our customers are everywhere.

Velocity Smart Technology is a UK-registered company, with our engineering centre — Velocity Labs — in Sofia. Our customers run Smart Collect® across regions, regulated sectors and time zones.

UK · US · EU
Customer regions Smart Collect® operates across — including multi-site rollouts in 34+ locations for some customers.
5 sectors
Pharma & biotech · Aerospace & defence · Energy & utilities · Healthcare & education · Financial services.
Fortune 500
Customer base includes Fortune 500 enterprises with multi-tenant ServiceNow estates.
UK Sofia (Velocity Labs) Customer regions Engineering centre
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Most organisations are trying to automate. Very few are actually fixing how work gets done. That's the gap Velocity was built to close.

Anthony Lamoureux · CEO & Co-founder · Velocity Smart Technology
Talk to us

Want to see what fixing the physical layer looks like in your environment?

A 60-minute discovery workshop with a Velocity ServiceNow architect maps your physical-handover volumes, sizes a pilot, and identifies the right form factors and hardware for your estate.